Column: CEO Learnings
Book review of The Marketing of Evil, by David Kupelian
In the turbulent sea of modern literature, there occasionally emerges a lighthouse of insight that pierces through the darkness of misinformation and guides us towards the shores of truth.
David Kupelian’s “The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom” is just such a beacon, illuminating the treacherous waters of societal deception and offering a profound understanding of how evil is cunningly marketed as good. With a powerful message that resonates even more strongly in today’s world, this book is a must-read for anyone seeking to navigate the murky waters of contemporary culture.
Echo of Archbishop Vigano’s Letter
Archbishop Carlo Maria Vigano’s 2020 letter to President Donald Trump on the battle between good and evil provides a prescient frame for Kupelian’s updated 2020 edition of “The Marketing of Evil.”
Vigano’s words remind us of the forces at play in our world today—forces that seek to undermine the very foundations of our society. Kupelian’s book sheds light on how these nefarious forces use marketing tactics to manipulate and control the narrative, ultimately leading us down a path of moral decay.
One example of the many striking revelations in “The Marketing of Evil” is the examination of abortion and the insidious pressures women face in making this life-altering decision. Kupelian presents staggering statistics that reveal how coercion often plays a significant role in the choice to abort.
The book exposes the truth behind the industry’s deceptive marketing and the devastating consequences it has on women’s mental health. In a world that often hides these harsh realities, Kupelian’s book boldly exposes the inconvenient truths that challenge the prevailing narrative.
Throughout the book, Kupelian delves into various issues, from the promotion of the Bible as “hate speech” to the erosion of traditional family values.
He masterfully dissects the marketing campaigns that have reshaped our culture, revealing the tactics used to manipulate public opinion. By shedding light on these strategies, Kupelian empowers readers to recognize the falsehoods perpetuated by the media and powerful interest groups.
The transformation of American society
One of the book’s most compelling aspects is its exploration of the transformation of America from a Judeo-Christian society into a fragmented, neo-pagan culture.
Kupelian highlights how marketing tactics have been used to convince Americans that embracing secularism and moral relativism is enlightened and liberating. This shift, he argues, has eroded the very foundations of our society.
In this updated 2022 edition, Kupelian acknowledges the success of the marketing campaigns that have led millions to embrace ideas and behaviors previously deemed evil or insane.
He provides a roadmap for readers to understand the insidious methods used to make evil appear attractive, ultimately allowing readers to recognize and resist these manipulations.
Purposeful illusion of reality and siege of Christianity
The book also delves into the pervasive influence of the media and its role in creating an illusion of reality that shapes our perceptions. Kupelian highlights how media outlets can perpetuate falsehoods, demonstrating the need for discernment in consuming news and information.
Perhaps one of the most impactful sections of the book is the examination of how Christianity has been under siege, with relentless attacks on its moral and spiritual foundations. Kupelian argues that accommodation and compromise within religious institutions have allowed secularism to infiltrate the faith. He implores Christians to hold fast to their beliefs and not be swayed by the siren song of the secular world.
A Must-Read: Compelling and Illuminating
“The Marketing of Evil” by David Kupelian is a compelling and illuminating book that offers a powerful perspective on the manipulation of public opinion and the erosion of traditional values.
With meticulous research and a keen understanding of marketing strategies, Kupelian exposes the tactics used to make evil appear attractive and good seem reprehensible. In a world where truth is often obscured, this book serves as a beacon of clarity, urging readers to recognize the insidious forces at play and stand firm in defense of what is right.
It is a book that every parent, politician, clergy member and concerned citizen should read, for ignorance of these tactics can indeed cost us our lives, our loved ones and the life of our nation.
- The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom, by David Kupelian
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View Articles Thomas M. Loarie is a popular host of The Mentors Radio Show, the founder and CEO of BryoLogyx Inc. (BryoLogyx.com), and a seasoned corporate... MORE »