Say it ain’t so! Some brands are just so iconic it’s unimaginable they would ever be other than what they’ve always been… And in a world that seems ever more driven by tech innovations and “how fast, how far, how much,” the sale of Tiffany & Co. matters.
The iconic older brands with storied foundations characterized by individual passion, self-sacrifice, hard work, extraordinary skill, endurance, pride in excellent products and to a craft well-done, and to offering nothing less than superb service to others , well.. it is sad to see that storied history in someone else’s hands. Someone or some company for whom the brand may soon be nothing more than dollar signs. But, c’est la vie. Life, and death, happens to us all…even to iconic business entities. So it goes in this earthly world.
Now, just days before Advent preparations and Christmas romance, we learn that the legacy American jeweler that began in 1837, Tiffany & Company, has been sold to French luxury group LVMH, controlled by billionaire Bernard Arnault, for a cool $16.2 Billion.
Yes. Tiffany & Co. sold for $16.2 BILLION. It is the biggest luxury brand acquisition in history and adds to the firm’s portfolio, according to Forbes, which includes Louis Vuitton, Sephora and more.
It’s interesting to note how the most temporal and passing of non-important things, when compared to the big scope of the world and eternity, can even affect us Catholics with our eternity-minded Faith and ethics. Yet it matters.
Perhaps such a company is a silent anchor of earthly beauty or elegance or perhaps it raises our earth-bound hopefulness for a moment. Perhaps it is the human story behind the brand that is diminished, a story that once gave us entrepreneurs hope and appreciation. I don’t know…
But there it is.
Tiffany & Co. and Sephora are now owned by the same firm. It somehow just doesn’t seem right.. sigh…