By Thomas M. Loarie

BOOK REVIEW: Digging Your Way to a Good Life

September 20, 2021
Column: CEO Learnings

A Book Review of Ken Rusk’s Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life
Blue Collar Cash Book Review on Catholic Business Journal

I had the good fortune of working in the construction industry as a bricklayer’s labor during my college years. It was very hard work, but it enabled me to develop physically beyond belief, work with some very fine people, develop relationship skills that would serve me throughout my life, and provide me with enough cash to buy my first car and offset some of my personal expenses at the University of Notre Dame. I learned important things that a college education would ever provide.

My interest in Mike Rowe’s “Dirty Jobs” and now Ken Rusk’s bestselling “Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life” is rooted in the hard physical work that helped me pay for college and grow as a human being.

To hear from the author directly, go to The MENTORS RADIO at and listen to Rusk who served a guest mentor on my weekly Salem Network/iHeart Radio worldwide broadcast.

Rusk spent his early working years working construction. While he never went to college, he has leveraged his knowledge, skills, and experience to launch multiple businesses and to create a good life for himself and his family. He has been rewarded with the peace and freedom that most who went to college would envy.

He dug his way to a good life, one shovel of dirt at a time and is now teaching others to do the same. He, like Rowe, is now sharing his hard-earned insights and wisdom mentoring, coaching, and developing first-time job seekers, particularly those without college degrees. He is passionate about helping people achieve their dreams regardless of their educational background or past. He focuses them on areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning.

Blue Collar Cash, as an extension of his new vocation, gives him a platform to reach out to many more young people and their parents. He is also a blogger and writes in greater detail about many of the topics covered in this book which include:

  • Do I Need to Go to College?Blue Collar Cash Book Review on Catholic Business Journal
  • How To Become A Blue-Collar Millionaire?
  • Forget the Get Rich Quick Myth – How to Plan for Achievable Success
  • Nine Life Lessons I Wish I Knew At 18
  • Seven Trade Jobs in Demand Now to Start Your Career without College Debt
  • Trade Jobs That Pay Six Figures
  • 14 Jobs That Prove You Don’t Need A Four-Year Degree To Succeed
  • The Fastest Growing Trade Jobs In 2020 and Beyond?
  • Recession-Proof Careers
  • The Five Steps To Take To Accomplish Your Goals
  • What Is A New Collar Job?
  • 8 Character Traits Better For Your Career Than A Degree
  • Why Skilled Trades Are a Perfect Start Towards Being Your Own Boss
  • American Attitudes Towards Blue-Collar Work Are A Threat To Our Future
  • Financial Advice for Teens (And Blue-Collar Workers)

Rusk’s inspiring story is a story of commitment, persistence, and resilience. He is passionate about helping find their superpower and use it to make the world a better place to live. He shares his insights on how to make friends, how to maintain a healthy and long marriage, how to raise kids, and why it is of upmost importance to remember what is really important in life.

There are plenty of negative, bitter, and resentful people who wake up one day to a ton of regrets – lost dreams, broken families, estranged children, lack of money, a general dissatisfaction for life, and being alone. They went with the flow but without a good guide. Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life provides a good guide for all.

“Define life’s happiness not by what we do for a living, but rather, what we do with what we do for a living.”



View Articles Thomas M. Loarie is a popular host of The Mentors Radio Show, the founder and CEO of BryoLogyx Inc. (, and a seasoned corporate... MORE »

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