![The Notre Dame Brand The Notre Dame Brand](https://www.catholicbusinessjournal.com/wp-content/uploads/pat-lencioni-300x200.png)
The Notre Dame Brand
Lest anyone think that the current graduation speaker controversy at the University of Notre Dame is merely a matter of partisan politics and media hype, it is worth a closer look. What is happening right now in South Bend, Ind., is not simply a critical moment of truth for a vaunted institution; it is also…