New Discrimination Complaint Filed: An Interesting Twist to the Bud Light / Anheuser-Busch Marketing Debacle
Discrimination complaint filed against Bud Light, Anheuser-Bush — Last week, America First Legal filed a federal civil rights complaint against Bud Light’s parent company, Anheuser-Busch (a division of InBev), for “illegal, racist and sexist hiring practices.”
An interesting twist indeed to the recent marketing debacle that sent shares of the former #1 beer brand—once favored by hard-working, no nonsense Americans—plummeting.
The legal move formally requests that the U.S. Equal Employment Opportunity Commission (EEOC) open a civil rights investigation of Anheuser-Busch’s systemic and discriminatory hiring, promotion and job-training employment practices.
Under the cloak of “equity,” America First Legal explains, woke companies such as Anheiser-Busch proudly discriminate based on race, color, national origin and sex in their employment practices.
AFLegal—For example, Anheuser-Busch created a Leadership Accelerator Program that provides “formal mentorship, executive interaction, and leadership development curriculum for those who identify with historically underrepresented groups as they join our organization in a full-time capacity.” Only specific individuals of specified races, colors, and national origins – notably excluding White and Asian Americans – are invited to apply:
To fuel these efforts, we have launched the Leadership Accelerator program. This program provides formal mentorship, executive interaction, and leadership development curriculum for those who identify with historically underrepresented groups as they join our organization in a full-time capacity. We encourage candidates who identify as Black, Latinx and Native American to apply, as well as those who identify with a historically underrepresented group.